OPTISTREAM · CLIENT WORKAs part of my work at Blubird, I developed creative for Optistream, a software platform built specifically for the fuel industry.
With a one-of-a-kind product still building awareness, much of our marketing focused on education: helping people understand what the platform does, the problems it solves and why it matters to their operations.
The challenge was speaking to distinct audiences, including wholesale fuel and propane, without making the content so broad that it lost relevance. We used industry-specific education, humor and engaging visual concepts to build a social presence that supported Optistream’s relationship-driven sales efforts and gave prospective customers a place to quickly understand the product and its value.
Where fuel operations meet creative thinking.
Social Media Work
Original captions included for context.
Event & Trade Show Design
Optistream needed a booth that could catch attention in a crowded trade show while making it clear just how much of the fuel industry the platform serves. “From spreadsheet nightmares to real-time margin control” became the hook, while photography throughout the backdrop represented its different customer segments.
Working within the client’s direction to lead with navy and reserve the brand’s yellow for accents, I used contrast and repetition to carry the identity throughout the space. Together, the messaging and visuals gave attendees a quick sense of who Optistream was for and a reason to stop and learn more.